Infinx Healthcare
Brand Identity & Visual Design System
At Infinx, I got to work across just about every format: brand guidelines, infographics, software UI, printed datasheets, and full tradeshow booth setups. It was a lot to juggle, and I loved it.
01 / Challenge
This project focused on improving visual clarity and communication within a healthcare platform, ensuring complex information is easy to understand and act on.
Translating complex clinical and financial data into clear, accessible visual experiences.
Infinx serves radiology, pharmacy, labs, and hospitals with RCM technology. Most of what they needed to communicate was genuinely complex: clinical processes, billing flows, data comparisons. And it all needed to look polished and feel trustworthy, whether it was on a screen, a printed page, or a tradeshow booth.
The tricky part was doing all of it at once. There wasn't time to build the brand first and design everything else later. I had to find the visual language and ship real work at the same time.
02 / Impact
From zero brand foundation to a full visual system shipped across every channel.
By the time I was done, Infinx had a brand that could show up consistently whether you were reading a datasheet, using the software, or walking past their tradeshow booth at a healthcare conference.
My Role & Scope
What I led
- Brand identity and style guide development
- Data visualization and infographic design
- Software UI wireframes and high-fidelity screens
- Print collateral, datasheets, and tradeshow materials
Collaborators
Product managers, researchers, developers, and content writers
Industry
Healthcare RCM across radiology, pharmacy, labs, and hospitals
03 / Solution
Build the design system first, then scale it across every surface.
I built the style guide first to get the visual language locked in, then applied it to everything else. Infographics, software screens, datasheets, tradeshow materials, same system, different surfaces. The goal was that everything Infinx put in front of a client or conference attendee felt like it came from the same place.
Brand
Style Guide
Colors, type, icons, and usage rules. The foundation everything else was built on.
Data Visualization
Infographics
Clinical process flows and billing data turned into visuals that sales teams could actually hand to clients.
Digital Product
Software UI
Wireframes and high-fidelity screens for the Infinx web portal and internal tools.
Datasheets
Leave-behind collateral that made Infinx's services easy to understand at a glance.
Physical
Tradeshow
Booth design, banners, and print materials for healthcare conferences where first impressions really count.
Want to see the work? All the deliverables are below.